Our Social
Impact
Our Research
We have been working on comprehensive studies and user research since 2024 and have built an extensive data foundation. In collaboration with various organizations, we continuously expand it and can adapt our measures to current developments.
Distribution of Social Groups
Problems
Complicated finances, lack of guidance, and insufficient support – these are the biggest barriers for self-employed and founders in Germany. We conduct our own research to understand who is most affected — and those insights go directly into product development.
Major Stress Factor
Often Very Stressed by Finances
No one hates freelancers like Germany
Karl, Screenwriter
User Interview 2025
We can Change This
Starting and running a business shouldn't fail because of complicated finances and a lack of guidance.
We combine smart financial tools with strategic guidance and personal support – research-based and committed to ensuring the specific challenges of underrepresented groups shape every feature we build. The result: an ecosystem that removes barriers and makes the path to self-employment easier for everyone.
Change Starts Here
Founding and self-employment are as diverse as our society: from agriculture to art to consulting. But not everyone has the same starting conditions.
We want to change that — by building tools for everyone and specifically ensuring the challenges of underrepresented groups feed directly into product development. This creates more equal opportunities and a more diverse, resilient economy.
Barriers
Through an ecosystem of education, smart tools, collaboration, and networking.
Impact
We ensure underrepresented groups' needs shape our product and promote a diverse, resilient economy.
Accessibility
Open educational resources and fair pricing – so founding becomes possible for more people.
People
Simple finances and support in all important situations.
Making a Difference Together
We collaborate with institutions, organizations, and universities to expand the research foundation, reach more people, and create better solutions.
For ideas, questions, comments:
